Property Data OutlookW10
6,368 recorded transactions · Part of Kensington and Chelsea
Compare with another area →Market outlook for W10
Key indicators for buyers
The W10 market presents a mixed picture for buyers. Prices are rising at 9.8%, which may favour acting sooner rather than later. Affordability has improved from a peak of 44.0x in 2018 to 25.2x today.
Price trends
Yearly averages · HM Land Registry Price Paid Data
Prices by property type
2026averages · HM Land Registry Price Paid Data
Affordability ratio
House price ÷ median earnings · ONS data
Affordability data shown for wider Kensington and Chelsea area
A home in Kensington and Chelsea costs 25.2x the local median salary — very stretched, improving from a peak of 44.0x in 2018.
Rental trends
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Kensington and Chelsea area
Average monthly rent in Kensington and Chelsea is £3,599, down 1.1% year-on-year. Rents have risen consistently over the past five years.
Monthly mortgage
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Kensington and Chelsea price of £966,364 with a 25% deposit (£242k), a 2-year fixed mortgage at 4.45% costs around £4,008 per month.
Rent vs buy snapshot
Monthly cost comparison based on current data
Uses W10 avg. price with Kensington and Chelsea rental data
Monthly mortgage payments (£4,008) are £409 more than renting (£3,599). However, buying requires an upfront deposit of £242k — it would take around 10 years to recoup that cost compared to renting and investing the difference.
Recent sales
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
175, KILBURN LANE W10 4AX | Flat/Maisonette | £520,000 | 27 Mar 2026 |
GROUND FLOOR FLAT (EAST), 92, CAMBRIDGE GARDENS W10 6HS | Flat/Maisonette | £535,000 | 23 Mar 2026 |
APARTMENT 20, 196, WORNINGTON ROAD W10 5SN | Flat/Maisonette | £600,000 | 6 Mar 2026 |
13C, OXFORD GARDENS W10 5UE | Flat/Maisonette | £345,000 | 3 Mar 2026 |
43, ST HELENS GARDENS W10 6LN | Terraced | £2,200,000 | 6 Feb 2026 |
94, BARLBY ROAD W10 6AP | Flat/Maisonette | £650,000 | 23 Jan 2026 |
BASEMENT AND GROUND FLOOR MAISONETTE, 67, ST QUINTIN AVENUE W10 6NZ |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.