Property Data OutlookSW3
17,394 recorded transactions · Part of Kensington and Chelsea
Compare with another area →Market outlook for SW3
Key indicators for buyers
The SW3 market is moderately favourable for buyers. Prices have softened (-47.4%), which could present a buying opportunity. Affordability has improved from a peak of 44.0x in 2018 to 25.2x today.
Price trends
Yearly averages · HM Land Registry Price Paid Data
Prices by property type
2026averages · HM Land Registry Price Paid Data
Affordability ratio
House price ÷ median earnings · ONS data
Affordability data shown for wider Kensington and Chelsea area
A home in Kensington and Chelsea costs 25.2x the local median salary — very stretched, improving from a peak of 44.0x in 2018.
Rental trends
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Kensington and Chelsea area
Average monthly rent in Kensington and Chelsea is £3,599, down 1.1% year-on-year. Rents have risen consistently over the past five years.
Monthly mortgage
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Kensington and Chelsea price of £1,282,760 with a 25% deposit (£321k), a 2-year fixed mortgage at 4.45% costs around £5,320 per month.
Rent vs buy snapshot
Monthly cost comparison based on current data
Uses SW3 avg. price with Kensington and Chelsea rental data
Monthly mortgage payments (£5,320) are £1,721 more than renting (£3,599). However, buying requires an upfront deposit of £321k — it would take around 18 years to recoup that cost compared to renting and investing the difference.
Recent sales
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
FLAT 2, GROVE HOUSE, CHELSEA MANOR STREET SW3 5QB | Flat/Maisonette | £670,000 | 23 Mar 2026 |
FLAT 25, CRANMER COURT, WHITEHEADS GROVE SW3 3HN | Flat/Maisonette | £1,700,000 | 18 Mar 2026 |
FLAT 7, TEVIOT HOUSE, 26, ORMONDE GATE SW3 4EX | Flat/Maisonette | £1,100,000 | 18 Mar 2026 |
FLAT 87, CROWN LODGE, 12, ELYSTAN STREET SW3 3PR | Flat/Maisonette | £1,100,000 | 6 Mar 2026 |
FLAT 309, NELL GWYNN HOUSE, SLOANE AVENUE SW3 3BA | Flat/Maisonette | £300,000 | 3 Mar 2026 |
FLAT 22, DACRE HOUSE, BEAUFORT STREET SW3 5BH | Flat/Maisonette | £612,446 | 27 Feb 2026 |
12, SHAWFIELD STREET |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.