Property Data OutlookSW10
11,749 recorded transactions · Part of Kensington and Chelsea
Compare with another area →Market outlook for SW10
Key indicators for buyers
The SW10 market presents a mixed picture for buyers. Prices are rising at 33.6%, which may favour acting sooner rather than later. Affordability has improved from a peak of 44.0x in 2018 to 25.2x today.
Price trends
Yearly averages · HM Land Registry Price Paid Data
Prices by property type
2026averages · HM Land Registry Price Paid Data
Affordability ratio
House price ÷ median earnings · ONS data
Affordability data shown for wider Kensington and Chelsea area
A home in Kensington and Chelsea costs 25.2x the local median salary — very stretched, improving from a peak of 44.0x in 2018.
Rental trends
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Kensington and Chelsea area
Average monthly rent in Kensington and Chelsea is £3,599, down 1.1% year-on-year. Rents have risen consistently over the past five years.
Monthly mortgage
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Kensington and Chelsea price of £2,495,125 with a 25% deposit (£624k), a 2-year fixed mortgage at 4.45% costs around £10,349 per month.
Rent vs buy snapshot
Monthly cost comparison based on current data
Uses SW10 avg. price with Kensington and Chelsea rental data
Monthly mortgage payments (£10,349) are £6,750 more than renting (£3,599). However, buying requires an upfront deposit of £624k — it would take around 51982 years to recoup that cost compared to renting and investing the difference.
Recent sales
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
FLAT C 1ST FLOOR, 105, FINBOROUGH ROAD SW10 9DU | Flat/Maisonette | £605,000 | 20 Mar 2026 |
FLAT 4, 19, REDCLIFFE SQUARE SW10 9JX | Flat/Maisonette | £1,950,000 | 6 Mar 2026 |
FLAT 4, 22, IFIELD ROAD SW10 9AA | Flat/Maisonette | £630,000 | 6 Mar 2026 |
FLAT 6, HOWARD COURT, 1A, COLEHERNE ROAD SW10 9BS | Flat/Maisonette | £450,000 | 5 Mar 2026 |
35, EDITH GROVE SW10 0LB | Terraced | £1,976,500 | 27 Feb 2026 |
FLAT 17, CECIL COURT, FAWCETT STREET SW10 9HP | Flat/Maisonette | £1,015,000 | 27 Feb 2026 |
4B - 4C, GUNTER GROVE SW10 0UJ |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.