Property Data OutlookW14
16,294 recorded transactions · Part of Hammersmith and Fulham
Compare with another area →Market outlook for W14
Key indicators for buyers
The W14 market is moderately favourable for buyers. Prices have softened (-39.7%), which could present a buying opportunity. Affordability has improved from a peak of 21.1x in 2015 to 13.9x today.
Price trends
Yearly averages · HM Land Registry Price Paid Data
Prices by property type
2026averages · HM Land Registry Price Paid Data
Affordability ratio
House price ÷ median earnings · ONS data
Affordability data shown for wider Hammersmith and Fulham area
A home in Hammersmith and Fulham costs 13.9x the local median salary — very stretched, improving from a peak of 21.1x in 2015.
Rental trends
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Hammersmith and Fulham area
Average monthly rent in Hammersmith and Fulham is £2,701, down 0.8% year-on-year. Rents have risen consistently over the past five years.
Monthly mortgage
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Hammersmith and Fulham price of £592,222 with a 25% deposit (£148k), a 2-year fixed mortgage at 3.97% costs around £2,337 per month.
Rent vs buy snapshot
Monthly cost comparison based on current data
Uses W14 avg. price with Hammersmith and Fulham rental data
Monthly mortgage payments (£2,337) are £364 less than renting (£2,701). However, buying requires an upfront deposit of £148k — it would take around 7 years to recoup that cost compared to renting and investing the difference.
Recent sales
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
FLAT 1, 30, BRAMBER ROAD W14 9PB | Flat/Maisonette | £620,000 | 28 Jan 2026 |
7, LANFREY PLACE W14 9PY | Terraced | £950,000 | 22 Jan 2026 |
GROUND FLAT, 91, COMERAGH ROAD W14 9HS | Flat/Maisonette | £535,000 | 20 Jan 2026 |
4, BENSON HOUSE, 4, RADNOR TERRACE W14 8FE | Flat/Maisonette | £945,000 | 14 Jan 2026 |
FLAT 2, 31, NETHERWOOD ROAD W14 0BL | Flat/Maisonette | £485,000 | 12 Jan 2026 |
49B, BARTON ROAD W14 9HB | Flat/Maisonette | £485,000 | 12 Jan 2026 |
FIRST FLOOR FLAT, 51, GUNTERSTONE ROAD W14 9BS |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.